Google PR Explained
PR could be a measure of how ‘vital’ a page is (according to Google). For the purpose of this article, I can solely discuss PR within the SEO context – what it suggests that and how to use it.
First things 1st: PR is not the cause or the result of high rankings.
PR depends mainly on 2 things: Incoming links and traffic. Some SEOs make the mistake of assuming high rankings come back as a result of high PR, when after all high PR is one natural outcome of high rankings.
Higher SEO = higher rankings = additional traffic = Higher PR
But, the concept behind Google’s PR is crucial when operating with External Links (i.e.: incoming) and Internal Links (i.e.: the website’s structure). Each link from A to B is considered as a ‘vote of confidence/credibility’ from A to B. We will use PR as a physical measurement of how this credibility travels from one URL to the next.
The role of SEO in this case is…
1. Off-web site: to maximise incoming PR by increasing the number of incoming links and the standard of incoming links.
2. On-site: to harness incoming PR thus that none of it is wasted (on broken links) and that most of it is channelled to the most necessary pages of the website (i.e.: the homepage, main class pages)
To sum up, PR isn’t a factor in SEO, neither is it an instantaneous result of SEO. But the makings of a high-PR website are very just like those of a high-ranking website. And because of that, the concept of PR can be used to…
* properly apply linking techniques
* live the effectiveness of these techniques
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Tags: business, ecommerce, google, internet business, Internet Marketing, Online Business, online marketing, page rank