Posts Tagged ‘market research’

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Sunday, November 8th, 2009

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Internet marketing can not be executed as a single event or detached process. Internet marketing can do all that and so much more. It is the practice of using all facets of internet advertising to generate a response from your audience and ties together both the creative and technical aspects of the Internet, including design, development, advertising and marketing. 

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Sunday, November 8th, 2009

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Sunday, November 8th, 2009

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Affiliate marketing is when someone else pays you a commission or a percentage of what you sell for them. Internet Marketing has become a complex field for any business. It is the practice of using all facets of internet advertising to generate a response from your audience and ties together both the creative and technical aspects of the Internet, including design, development, advertising and marketing. 

Internet Marketing by Moytura currently covers 14 different categories related to the promotion and marketing of your business through the Internet. Those of you who wish to take control of your business on the Internet with automated tasks need a functional and easy to use automatic email response system.

Our Web Analytics, Call Monitoring software, and SEO Reports make the internet tangible for you.  Each contributing Internet marketing expert has compiled resources in major marketing disciplines including advertising, direct marketing, Internet marketing, search engine optimization, market research, strategy, public relations, and trade shows.

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Sunday, November 8th, 2009

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Below is actual list of Free Internet Marketing Courses you can choose from.  Give these Free Internet Marketing Courses to your subscribers or web visitors and get 75% off. Our Online Marketing Firm offers professional web design and development services, email marketing software and strategy, search engine marketing including pay per click advertising, impression based products and search engine optimization and marketing consulting and strategy.

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Big cash flooding to your bank account immediately with his “secret Internet shortcuts” with only a couple of hours of work a week.   But ultimately, the only metric that really matters is how much we can help an organization use the Internet to grow.  

I help companies develop their online strategies and ensure that they reach their intended audience. Internet marketing is not just search engine optimization (seo) or pay-per-click (ppc).  Internet marketing, email marketing, search engine optimization, and pay-per-click are all tools that can work together with your traditional marketing activities.

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I encourage you to check out the Envato Marketplace,Aussie business, who are now celebrating their third year online.    Learn the  truth behind Internet marketing and you will also get 19 tips to help you make more money online.

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How To Do Market Research For Your Affiliate Promotions

Friday, July 24th, 2009

Now that many people’s financial situations are getting even tighter thanks to the recession, the idea of earning profits online is getting even more engaging, and one of the first things many people learn about is something called affiliate marketing. While there’s enough info out there to overwhelm most people initially, the basic idea is reasonably simple.

Market research is step one in the system.

First, you have to research markets you have an interest in.  This is your most important start line, and you can do this by finding out what your potential customers are looking for.  This is the quintessence of keyword research finding the phrases folks type into search engines to find answers to their Problems, and you may be sure that if you do not do your analysis, you may regret it later.

By finding and using keywords that purchasers are actively entering into the search engines, you’ll be ready to help your internet sites and landing pages rank higher, generating a nonstop flood of organic, centered traffic.

Keyword research doesn’t need to be a difficult task, however.  Begin with the free Google Keyword Tool, which can be found by hunting for Google keyword tool external, and enter in a keyword or phrase that identifies the product or niche that you have an interest in promoting as an affiliate.

Click on get keyword ideas to get a list of keywords and gauge the competitiveness of the the market by looking at the number of times people are on the lookout for your principal keywords per month.

What you need to do is find a market with existing demand that also has existing competition and products readily available, but not so competitive that ranking highly is almost impossible.

What’s critical here is that you remember there must be an audience for whatever you opt to market.  Since you are an affiliate , your costs for entering a market aren’t extremely high, but it is’s still a good idea to take the time to do niche research in order to elude squandering precious time.

For more information on market research and keyword research in internet marketing, particularly as it is applicable to CPA, try the newly-released Zero Friction Marketing course.

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The Questions Market Research Will Allow You to Answer

Friday, June 19th, 2009

By conducting effective market research what you can learn?

Know your customers – Market research will help you better understand your customers in a number of ways including demographic information such as their age, gender and geographic spread. The better you know your customer the easier it is to fine tune your product or service towards the target market.

Know your target market - Who exactly are your existing customers and where do they live? Does your product or service appeal to specific age group? Do you know who your potential customers are and where they live?

Know your competition – Market Research will help you measure your service compared to others. What are the strengths and weaknesses of your business and are you improving in the areas that customers demand?

Products and services - Do you have the products or services that people want? Does your business represent value for money? How do your services and products compare to those of your competitors? Can you deliver, do you deliver, should you deliver?

Ease of doing business – Do your customers find it easy to deal with you and when they visit your store and/or website do they find what they want? Is there enough good advice and assistance on hand? Do you make it easy for people to buy from you? Are your employees properly trained, helpful, knowledgeable and available?

Marketing – Is your marketing reaching the right people and is the marketing message clear and effective. Which are the least effective marketing channels?

Is the marketing message understood? Does all your marketing correctly reflect your brand? Do you advertise and promote through the right channels? Are you reaching your target audience?

With the power of the Internet it is now very easy to conduct market research using one of the many online survey software sites that make conducting surveys and collating good market research intelligence quick, easy and extremely cost effective.

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Market Research is Important

Monday, June 15th, 2009

Market research is an essential part of any business that wants to offer products or services that are focused and well targeted. Business decisions that are based on good intelligence and good market research can minimise risk and pay dividends. By making market research part and parcel of the business process and conducting market research throughout the life cycle of a product or service market research will bring the following benefits:-

 

  • Market research will help you better communicate - Your current customers experiences are a valuable information source, not only will they allow you to gauge how well you currently meet their expectations they can also tell you where you are getting things right and more importantly where you are getting things wrong. By asking the customer you not only show them that you care but you also take the guesswork out of customer services.
  • Market research helps you identify opportunities – If you are planning to launch a new product and want to know how people will react then market research will help, not only in predicting how well the product will be received, but also by testing the marketing message to see if that needs to be adjusted.
  • Market research will minimise risk - Market research can identifying what is needed for a new service and product and ensure that the development of a product matches demand.
  • Market research creates benchmarks and helps you measure your progress - You need to be able to measure so that you can ensure that your organization is always improving. Early research can identify where improvements need to be made to a new service or where there are flaws in a product, by conducting regular market research it will identify if improvements are being made and, if positive, will in turn help motivate a development team.

Considering the benefits that market research will bring to any organization it is perhaps surprising how few businesses invest sufficient resources to gather good intelligence that will help them improve business. Many may think that market research takes too much time and effort but that is just not the case anymore as through the power of the Internet online survey software is readily available and vital market research data can now be gathered in a quick, simple and cost effective manner.

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How Music Promoters can Encourage Contact

Tuesday, June 9th, 2009

For a promoter starting out they have to work hard and on a budget to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and media name checks are some of the tools promoters use to fill small venues or club nights. Building up a loyal following from scratch is not easy. Attracting enough people to fill even the smallest of venues can be a challenge for any up and coming band and those promoting the band shouldn’t miss the opportunity to establish a relationship with the audience that will continue beyond the end of the evening.

For a small outlay online surveys can be set up to provide the promoter with feedback and the opportunity to maintain an on going relationship with their audience. Using online Survey Software a promoter can now quickly and easily create an online survey.

With an online survey a promoter can find out exactly:-

  • who attended;
  • what persuaded them;
  • what they thought of the event;
  • would they expect to attend again;
  • would they recommend future events to their friends.

One way to ensure a good response is to have a supply of business sized cards that are marked clearly with a slogan like “Feedback”, “Everyone’s a critic”, “What do you think”. Each card would display an address that points either directly to the survey or to a website where a link to the survey can be placed. Cards can be issued at the door with the tickets, or handed out among the crowd and if they are made the size of business cards they will be small enough to be slipped into a pocket, purse or wallet. It may not even be necessary but a small incentive wouldn’t harm the response rate perhaps the chance to win a free guest pass for a future event, a signed CD or T shirt.

Using the results from online surveys the promoter is able to:

  • Obtain a profile of the audience
  • Gauge the overall success of the event;
  • Measure the effectiveness of different promotion;
  • Receive feedback on the venue and facilities;
  • Receive feedback on the act;
  • Promote on a one on one basis;
  • Build a targeted database for future events;
  • Build a loyal audience;
  • Link to merchandise and other promotions.

Considering the effort that it takes to promote an event and the little extra effort required in using online surveys to encourage further contact and all the immediate and long term benefits that will bring – it really couldn’t be any easier.

The following example shows the feedback that could be used for a breaking band. Not only does it gather valuable feedback, but continues to promote the band, their recorded music and establishes the opportunity to encourage further contact.

Sample Feedback Survey

To view the summary results of the survey: Sample Survey Results

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Website Surveys are Simple and Effective

Monday, June 8th, 2009

There are many tools available to a webmaster to analyse website traffic, some free like Google’s Analytics that will allow them to monitor the number of visitors, see what pages have been accessed and the length of time visitors have spent accessing the website and a whole lot more.

However, despite the vast amount of detailed information that can be collected what will always be missing is information that will tell the webmaster exactly what the visitor was thinking. Did they dislike the website? Was the layout easy to understand or just plain confusing? Was it easy to navigate the website and were they able to find the information they wanted?

A website may be generating sales but why are there some people that are visiting the website and not buying anything? Was the reason because they didn’t like what was being offered, or was it that they couldn’t find what they wanted even though it was there?

Using online surveys webmasters have a simple and accurate method of answering these types of questions. Direct feedback from the website visitors hears it straight from the horse’s mouth, no need to guess, just ask the visitors directly on how they found the web site and if they found what they were looking for.

With an online survey webmasters can find out:-

  • How often do people visit the website?
  • How did they arrive at the website?
  • Are they accessing the website for business or pleasure?
  • Did they find the information they were looking for?
  • How easy was it for them to navigate the website?
  • Would they recommend the website to their friends and/or colleagues?

A good website survey will be short and to the point and gather good intelligence that once analysed will help improve the website.

An alternative to a traditional survey would be to embed one or two survey questions within the website after specific procedures. For example at the end of the registration process the visitor can be asked if they found the procedure quick and easy; after ordering an item they could be asked if they found the ordering procedure and payment methods to their liking. To make sure that the questions do not become repetitive to regular visitors the website can be programmed so that the questions are only asked once per registered user.

Website surveys take the mystery out of working out what visitors think of a website and using Online Survey Software they are quick and easy to design and once implemented will really become the webmaster’s assistant.

To see a sample website survey please follow the link: Sample Website Survey

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Ten Reasons to Market to the Online Generation Using Surveys and Questionnaires

Thursday, May 28th, 2009

Customers are demanding. They’re extremely media aware and increasingly cynical – it’s a clever marketeer who can get under their skin. Online surveys modernizes the traditional format – all the benefits of the Internet without the programming. Here are ten reasons why they may be the silver bullet marketeers’ need, complete with examples supplied by Martin Day, managing director of Survey Galaxy - one of a new breed of websites making online surveys quicker and cheaper

1. It’s cheap as buttons
Select the right survey website and creating surveys can be free of any charge and the cost to publish is minimal.
Useful information derived from survey analysis can be reused and repackaged in other marketing and PR for use in press outlets making it a very efficient form of information gathering.

2. It’s easy
Anyone can create and publish an online survey. Survey sites allow people who are interested in the benefits of surveys, rather than technicalities, to side-step the required programming skills and create relevant up-to-the-minute surveys, instantly – surveys that are even easier to complete than they are to make.

3. Deployment options
Once the survey is online it’s a simple step to promote it, either through email (with a link enclosed), via a link from a website or referenced by other forms of advertising. Anyone who has the URL can be connected instantly to the survey, at a time that’s convenient to them, 24×7.

4. Everyone has got an opinion – and likes to give it
The majority of customers do not view surveys as spam and will in fact welcome the opportunity to voice their opinion and have the chance to make an impact on a brand. They provide a good method for broaching sensitive subjects with concerned employees; a survey asking a workforce on their opinion of change allows the key issues to be raised in a positive manner and encourages employee participation. Online surveys allow the message to reach each individual and invite feedback in a manageable form.

5. Get inside your respondent’s head
You can lead a customer to an advertisement but you can’t make them read it. Surveys actively engage the respondent, who think about the question before giving their response.

6. Building relationships
It needn’t all end at the end of the survey – while you have their attention and are in the mood you can ask if they want to sign up for more information or a regular newsletter – making the most of the window when you have their interest.

7. Have you also seen….
Take the opportunity to maximise the interest of those responding to your survey by referencing related information. By embedding links within the survey you are able to reinforce the marketing message.

8. The soft sell
Surveys can help associate, in the mind of the respondents, a product with a number of positive attributes. By listing the many features of a product and asking the respondent how important they are, regardless of their response, the product will be associated with the features; if they are rated as important the positive impact is endorsed by the customer.

9. Not just selling
A survey is an effective, easy and quick method to promote and gain acceptance for a difficult proposal; for example a public body trying to gain acceptance and support for a particular scheme.
Take the example of a city trying to gain support from the general public for their bid to host a future Olympic Games. With a survey you have the opportunity to explain each benefit putting the respondent in a much better frame of mind to appreciate an argument and be more positive in their response. Unlike other forms of marketing as well as promoting a cause, useful feedback can be gained that can then be used to fine tune the overall marketing strategy.

10. Engage your target group
By thinking laterally a lively and imaginative approach to surveys could provide a ‘hook’ to engage respondents. The survey subject can be aimed at a particular group on a subject close to theirs hearts. A survey’s marketing message can take the form of a simple brand awareness message by stating that the survey is being sponsored by brand name, or by finding a link from the subject matter to the product – something that is surprisingly easy and highly effective.

Discover the benefits of including in your website a Public Survey section as many people who enjoy completing crosswords and doing word puzzles enjoy completing surveys. Having a public survey notice board as part of a website is a cost effective and automated method that will help increase traffic and establish a loyal and returning following. No need for moderators as unlike discussion boards there is no opportunity for people to disrupt the site by inappropriate remarks as the survey results can be displayed in summary form.

Customers do not often view surveys as spam and the majority welcome the opportunity to make their voice heard and a chance to have an impact on a brand.

Many of the techniques and a few more are contained in the following Sample Marketing Survey.

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