How to Create an Effective “Squeeze Page” for Your Website
Tuesday, March 30th, 2010Many new web developers often overlook one of the most important elements necessary in order to help their online business become more successful and get it to the next level. The element in question is a squeeze page. That’s the page that you place on your website to get information from your visitors like their email addresses. There’s no doubt about it, with the staggering amount of information available these days, it’s getting increasingly more difficult to drive traffic to your site. This is because the Internet is growing at a break-neck speed, which is in turn leading to high competition. Snagging the contact data for your site visitors is critical to the success of your internet marketing campaign. If you truly want to maximize your presence in the online marketing arena, this is the key to your success. If you have their e-mail address you can bring them back to your site again in the future by contacting them about special promotions or offerings. Mailing list traffic is golden because it is highly targeted, qualified, coverting and best of all – 100% free. Let’s take a moment to examine the best ways to build a squeeze page that will yield a high conversion rate over the long term. You need a way to earn massive amounts of money online. Find out how you can do that at this 9 - 5 Annihilation page.
Do not make the same blunder most internet marketers do. Utilize the proper keywords on your squeeze page. In order to effectively achieve this, you must identify your target audience and recognize the keywords that will draw them in. When you use the proper keywords on your squeeze page, visitors will take second and third looks at your promotion; then you must immediately indicate to them that they’ve reached the type of page they were looking for. Your squeeze page shouldn’t have any irrelevant keywords that are broad, but should be based on a tightly grouped theme of keywords that go hand and hand with your niche topic. For instance, if you use an advertisement that promises visitors they will get their own free report on “How to Lose Weight in 10 Days Flat” once they subscribe, the keywords on your squeeze page must carry the theme of “fast weight loss,” “lose weight,” and other similar terms. Make sure you internalize and apply this concept. It is absolutely fundamental to the entire mission of your squeeze page. Without making this concept part of your efforts, potential buyers are lost. Another important strategy is to include your keywords in the title, emphasized in bold, because they’ll be the first things your visitors see when they arrive at your page.
When you ask prospective customers for contact information only ask for that which is really essential. You don’t want to ask for too much information that takes a lot of time and trouble to input, or makes the visitor wary of sharing their e-mail address with you. Too many times a marketer will ask for information he doesn’t need like the visitor’s home address and phone number. This is good only when you really need it (and most of the time you don’t). You need to be careful not to ask for so much that the visitor gets frustrated or concerned and just leaves your website for one of your competitors. The thing you need to be concerned with is obtaining your site visitor’s email address. Basically, you need two entry fields: name and email address. Have a look at this 9 - 5 Annihilation page to see what is the latest in affiliate marketing.
Finally, keep tweaking your squeeze page as time goes on to tailor it for the response you want. Fine-tune and adjust the page any time your conversion rate is compromised. If your results are not as high as you’d like them to be, then make changes to your squeeze page. That’s all you need to keep churning out one successful squeeze page after another.
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