Will My Traffic Business Increase Through Viral Marketing?
Wednesday, February 17th, 2010If you ask the question of how to get more website traffic, you’ll often get this response - ‘go viral’.
Before we go any further, what exactly does that mean? How does it work, and is it effective?
That’s three solid questions that need answering, so let’s get started…
Drawing an analogy from the medical world, viruses multiply and spread by a process of self-replication without any help from outside influences. Once they start to replicate, they are difficult to stop. In the marketing world, processes that grow and spread rapidly are called ‘viral marketing’ processes. Before the internet was around, the technique was never called by that name, although some business used the concepts behind it..
Here is the process in a nutshell … you give something of value to other people for free. Whatever it is you give away has links to your website, or needs people to use your product. The item that is given away is enjoyed by the people that use it, and in turn, they are encouraged to pass the product on to other people.
The chain of people passing it on self perpetuates, all the time with your website being a core element of the giveaway. It means your marketing message or website can be seen by a number of people that you cannot predict, and cannot control.
If successful, a viral campaign can create a flood of traffic which won’t stop even if you wanted it to - a marketer’s dream!
So this all sounds good, but can it really be effective?
Viral marketing is actually responsible for a large (if not all) portion of website traffic for many businesses who ‘get it right’ with their campaign. It definitely works.
You may choose to give away a product, a report maybe on the subject matter of your market.
You may choose to give away a service, maybe providing a neat twist to a software application.
You may choose to use a video, and this can really be exciting.
You may choose a service like at MyTrafficBusiness to give to people
On the biggest and most well known video sharing site, YouTube, they give you magical help to make your video go viral.
You could make a short video about your subject, or even screen shots, and once you’ve uploaded it to You Tube, people have the chance to make comments on it. If you can start an argument, you'll have people falling over themselves to watch your video!
People can put your video on any of their websites, and because it is free, and YouTube even provide the html code, it could not be easier.
After watching the video, the user is also presented with a simple button that they can click to instantly share the video with as many of their friends as they want.
This is almost too good to be true, but it is all there, and crushingly simple, quick and free to do, it just takes some of your time. Let’s not make any false claims, the first few times you do it, you’ll make mistakes and take a bit longer to produce your video, but once you get the technique sorted, you can use video to go viral, and get a huge amount more website traffic.
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